The #1 Most Valuable Marketing Strategy for 2015


Every year internet marketing changes and shifts.

The FUNDAMENTALS of marketing (which I teach in my 5 Step Formula to 6 Figures) NEVER change. But, as marketers, we must always be on top of our game and learn how to adapt to the new opportunities that are created through constant new developments.

So what’s new for 2015?

What should you pay attention to?

And what opportunities should you take full advantage of?

Well there is ONE marketing strategy that I will be directing A LOT of my focus towards this year and in this article I want to share it with you and how you can start leveraging this powerful strategy in your business starting RIGHT NOW!

The Year of the Pixel

On January 1st, the team over at posted an awesome article about their predictions for marketing in 2015.

I especially liked what Ryan Deiss said in his opening prediction, specifically because I have been thinking exactly the same thing, and to hear Ryan confirm my thoughts was very assuring.

Soon all display advertising will be retargeted advertising and the pixel will become even more valuable than the click itself. As larger advertisers continue to buy up ad inventory (and create their own retargeting audiences) those that fail to “pixel” their site visitors won’t be able to afford to advertise. …we’re paying closer and closer attention to a new metric: CPP. Cost Per Pixel. Because dropping that little pixel allows us to follow up with “our people” with relevant offers.

– Ryan Deiss
(Full article here:

I believe that building your own “Custom Audience” or “Retargeting Audience” is going to be as valuable (if not more valuable) than even building your own Email List!

And… it’s even EASIER to do. 

My belief, and what I will be teaching ALL of my students from today on, is the TWO most important things to do when starting to promote your website is:

  1. Build Your Email List
  2. Build Your Custom / Retargeting Audience.

Do NOT promote another website link, share an article, blog post or video UNTIL you set up the ability to Build Your Custom Audience.

You can do this in just a few very simple steps and you’ll be building a highly targeted custom audience of people who are already engaging with your relevant content and promotions.

With retargeting you now have the ability to reach out to and connect with ALL of the website visitors and interested prospects who DID NOT give you their email address, or are NOT opening their emails.

I won’t get into a lengthy discussion here about how email marketing is getting more and more difficult and how open rates and click rates are steadily declining. But let’s just say that retargeting is now an even more CRITICAL strategy for all marketers, regardless of what strategies you use to advertise, and will help to really BOOST your conversions and your ROI.


Start Building Your Audience Right Now

Retargeting is a big subject and I can’t share everything about it in this one article.

So for today, we’ll start with the basics, and the easiest strategy that every marketer can implement RIGHT NOW.

We’ll start with Facebook. It’s one of the largest ad platforms in the world, you are already using it, and it’s totally free to start building your own custom audience.

Even if you are NOT right now advertising on Facebook… I strongly recommend you at least start building a custom audience of ALL your website visitors. If you are NOT… you are simply leaving money on the table.

STEP 1: If You Have Your Own Website

If you have your own website, wordpress blog, or are using landing pages from LeadPages or ClickFunnels you can very easily start building a custom audience of all your website visitors with just a few clicks of your mouse.

If you don’t have an advertising account with Facebook yet, simply log in to Facebook and create your advertising account here.

Follow the short tutorial video I created below to create your first custom audience and ad the Facebook audience pixel to your website.

STEP 2: For Promoting Any Website, Landing Page, Blog Posts, Videos or Affiliate Offers

What if you could build custom audiences of anybody that visits ANY website, video, blog post or affiliate offer that you share?

Imagine if you could build a targeted list of all the people who clicked on links you shared but never purchased?

Now its possible.

Watch the short tutorial video I recorded below and start building custom audiences with EVERY link you share.

Get your copy of Click Multiplier today and instantly BOOST your conversions, reduce your costs and increase your ROI!

These guys were able to create a 2453% ROI with the strategies and software they’ve created right here.
I hope you are starting to see the incredible potential of this strategy and I really hope I’ve convinced you to jump on this bandwagon right away and start building your own retargeting audiences today!

I’d love to hear your questions and comments below. Join the conversation!



  • Avram Gonzales

    Reply Reply January 9, 2015

    This is HUGE Norbert, and I couldn’t agree more.

    Your custom audience is an even more efficient way to get your content in front of your peeps since less and less people are seeing email broadcasts. People spend way more time on FB than they do in their email, you may as well be top of mind!

    One of the things I’ve started doing is creating content that I know specific audiences will absolutely love, run some ads to that audience, and of course have the pixel on the blog.

    That builds the custom audience for retargeting. Then we have the retargeting ads that go straight to capture page or other web properties for which we pay a FRACTION of the price since its a smaller audience.

    Your article puts it all so well, definitely going to share this with my peeps.

    Thank you!

    • norbertorlewicz

      Reply Reply January 9, 2015

      EXACTLY Avram! Exactly!

  • Faith Herrera

    Reply Reply January 11, 2015

    Exciting stuff!!! Thanks for sharing!

  • Faith Herrera

    Reply Reply January 11, 2015

    That’s weird half my comment got erased? What I was trying to post was. Exciting stuff! Thanks for sharing! Do you know if it’s compatible with web visitors that use mobile devices? Like Android, Apple, and Windows phones and tablets?

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